What Makes Subaru the Unofficial Car of New England, the Pacific Northwest, and Almost Anywhere Else Off-Grid?

Just ask any proud Subie owner from a natural paradise like Vermont, New Hampshire, Maine, Massachusetts, Washington, or Oregon. He or she will undoubtedly tell you the same thing that American auto enthusiast magazine Road and Track did: Subaru isn't only a practical choice for eco-conscious lovers of the great outdoors. It's the choice. And the reason is simple: it's a "safe, fuel-efficient, and family-friendly vehicle with all-weather capability." So, where does all the Subaru love come from? A storied tradition, and that of our Japanese automaker tells it best.

In short, the 1950s microcar met businesspeople Malcolm Bricklin and Harvey Lamm in the 1960s, and Subaru of America was founded. Then, from 1971 through 1973, as the Subaru brand began to gain momentum by its space-efficient size and excellent fuel economy, the American counterpart began, as early as model-year 1974, to offer four-wheel drive sedans and station wagons -- a feature hitherto reserved for pickups. This added fuel to the fire of growing popularity, even before the SUV was envisioned. Rural and suburban families caught on, the brand's station wagon became the "official vehicle" of the U.S. Olympic Ski Team, sales skyrocketed to more than 140,000 vehicles, and the rest, they say, is history.

Through it all, however, a key element has kept Subaru the go-to mode of transport among seasoned travelers and first responders in rugged and cold-weather locales: all-wheel drive, hearkening back to its origins in 1995 and now donning the "Subaru Symmetrical" moniker. It all starts with the celebrated horizontally opposed SUBARU BOXER engine, which delivers power to all four wheels at the same time, providing enhanced traction and precision control. Symmetrical AWD even improves fuel economy thanks to linear power flow that uses the fewest possible points of power transfer.

But what makes this always-on drivetrain different from front-wheel and other all-wheel-drive systems? For one, it's permanent, meaning a firm grip on the road and over terrain at all times. Better yet, it's comprised of fewer moving parts, and balance is essentially "built into" the durable Subaru platform, meaning fewer mechanical problems and less need for maintenance. But perhaps best of all, it's Mother Nature-tested, time-tried, and found true.

Subaru Symmetrical All-Wheel Drive is, of course, just one of the elements that, today, makes ours the eighth-largest-selling automotive brand in the Fifty States. Eager to learn more? You can, right here at Don Miller Subaru East, whether behind the wheel of a new BRZ coupe or WRX sports sedan, the Impreza hatchback, Legacy four-door, or an SUV like the new Crosstrek, Forester, or Outback. Stop by and visit us here at 5401 High Crossing Boulevard in Madison, WI, today, and we'll introduce you to what one can mean for your travels here in the Badger State!

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