When you look for your next vehicle, you want to make sure that it is a wise financial investment, while also meeting or exceeding your driving needs. Drivers in the Madison, WI, area will find exceptional features and outstanding value when they choose a new Subaru. The Subaru brand earned top marks with the Kelley Blue Book 2020 Five-Year Cost to Own Award, Best Brand, Best Compact SUV, and the Best Resale Value for five vehicle segments.

Find out the significance of these awards and why a new Subaru may be right for you.

Best Brand in Kelley Blue Book’s 2020 5-Year Cost to Own Awards

It will come as no surprise to many Waunakee drivers that Subaru won this award since Subaru has won Kelley Blue Book’s Best Brand four times already and received top honors for the second year in a row. Thomas J. Doll, President and CEO, Subaru of America, Inc., mentioned that being recognized for these awards "is a testament to our dedication to producing vehicles that are not only safe and stylish, but provide a great value for our customers.”

Kelley Blue Book is the leading provider of new and used vehicle valuation and information, which naturally lead to the creation of the Five-Year Cost to Own Awards to help Sun Prairie drivers make more informed new-car-buying decisions. By breaking down typical ownership cost details, Kelley Blue Book names brands and models with the lowest projected five-year total.

Kelley Blue Book 2020 Best Resale Value Award

The cost of ownership goes hand-in-hand with Kelley Blue Book's 2020 Best Resale Value Awards. Subaru was named the best brand in its segment for resale value with the exceptional quality of its lineup. The five Subaru models that Kelley Blue Book awarded the 2020 Best Resale Value to include:

  • Impreza
  • Legacy
  • Crosstrek
  • Forester
  • Outback

Explore Our New Subaru Cars for Sale Near Watertown, WI

If you want to see for yourself why Subaru earned top value awards from Kelley Blue Book, explore our new inventory and innovative technology like Subaru safety features!

Categories: News, New Inventory