New Subaru For Sale/Lease | Madison, WI

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Investigate Our New Subaru Vehicles at Don Miller Subaru East

Subaru vehicles are some of the most reliable on the market. Their wide range of SUV and sedan options allow drivers to pick out exactly what they need. Here in Madison, WI, we regularly get asked what our go-to Subaru vehicles are, and we can see why. There are so many to choose from!

New Subaru SUVs

Some of our favorite SUVs and crossovers are Subaru vehicles. One of these is the Crosstrek, which made waves when it first debuted for its innovative design and fuel efficiency. One of the first crossover vehicles to truly make use of its compact size to improve drivability, Subaru has been upgrading the Crosstrek constantly over the years. The newest Crosstrek is one of our go-to recommendations when customers want a reliable crossover vehicle.

The Subaru Outback is an SUV that excels in a wide range of environments, so if you're a driver that's searching for something that can perform wherever you take it, then it might be your vehicle of choice. With an improved suspension and available all-wheel drive, the new Outback is something you can't go wrong with. We want to make sure that we mention the 2023 Solterra. This promising all-electric addition to Subaru's SUV lineup has our team at Don Miller Subaru East quite excited. If fuel efficiency and high gas prices are a concern for you, then choosing an all-electric SUV from Subaru just makes sense.

New Subaru Sedans

Subaru sedans are renowned for their responsive steering and overall maneuverability. Vehicles like the Legacy and Impreza have cemented their positions in the marketplace as dependable options that will perform in a wide array of environments and climates. The new Impreza is especially exciting, as it has been outfitted with available all-wheel drive, upgraded cargo room and high fuel efficiency.

Another Subaru sedan that we just have to bring up is the 2023 Subaru Legacy. This newly renovated edition of an old favorite will deliver a more spacious and stylized interior, enhanced driver-assistance technologies and much more to drivers around Madison, WI. Some technology that we're particularly excited about is the standard Apple CarPlay® and Android Auto™ integration. This will allow drivers to effortlessly connect their smartphones to Subaru's STARLINK® Multimedia System to make hands-free calls, play music and access navigation.


Subaru has evidently been working hard to draw up new iterations of their classic BOXER® engine, and we think those efforts have really been paying off. Upcoming editions of Subaru vehicles like the Legacy Sport will be available with a turbocharged version of Subaru's BOXER® engine, which is capable of delivering up to 260 horsepower and over 277 pound-feet of torque. This helps make this sporty Legacy even easier to control.

Subaru has also been working to equip more of their vehicles with all-wheel drive in an effort to make various terrains less difficult to navigate over. Plus, with Subaru SI-Drive (available on the Subaru WRX), drivers can switch between various driving modes based on how they want their vehicle to feel. These modes include sport mode, intelligent mode and sport sharp mode.

Safety Features

A piece of driver-assistance technology that Subaru has been cooking up for some time is EyeSight®. This piece of tech uses sensors to analyze surrounding traffic and help drivers stay aware of potential obstacles and collision risks. It also works to optimize cruise control and make the process of staying with traffic a smoother process. Lane-keeping assistance is another feature of the program, which allows drivers to stay more in control when in a hectic driving situation.

Subaru has sold over one million vehicles equipped with the EyeSight® system to date, and we expect we'll be seeing a lot more of this innovative system.

Come down to Madison, WI to see all these new Subaru models and more. We'll be happy to help you custom order the version of new Subaru SUV or car that appeals to you in every way!

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  1. Don Miller Subaru East

    5401 High Crossing Boulevard
    Madison, WI 53718

    • Sales: 608-258-3636
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Get in Touch

  • Contact our Sales Department at: 608-258-3636
  • Monday9:00AM - 7:00PM
  • Tuesday9:00AM - 7:00PM
  • Wednesday9:00AM - 7:00PM
  • Thursday9:00AM - 7:00PM
  • Friday9:00AM - 6:00PM
  • Saturday9:00AM - 5:00PM
  • SundayClosed