Why do so many parents in Madison, WI choose entrust their teen drivers to a new Subaru? With industry-leading safety and time-tested reliability, the Subaru brand proves year after year that it deserves the trust of anxious parents. From it superior crash protection to its high-tech crash prevention, Subaru cars and crossovers give you the peace of mind you need and the safeguard your teen needs.
All Subaru models with the award-winning Subaru EyeSight™ suite of safety systems earns equipped Subaru models the distinguished "Top Safety Pick+" title from the IIHS for 2017. EyeSight® bundles Pre-Collision Throttle Management and Braking, lane-departure warning, and more advanced safety systems. And when the inevitable cannot be avoided, SUBARU STARLINK™ connected services has your back with available automatic collision notification and enhanced roadside assistance.
If you're a parent with a teen driver, Subaru's recent "I'm Sorry" ad spot will really hit home for you. You can watch the touching commercial below, and then learn more about Subaru safety by visiting the Don Miller Subaru East showroom and taking any of our new models for a test drive.
