2020 Subaru BRZ
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2020 Subaru BRZ Coupe

0.9% APR Financing Offer Details

Now through March 31, 2021 get 0.9% APR Financing on a new 2020 BRZ. Offer only valid 3/2/2021 through 3/31/2021

Explore the Rugged, Refined, and Adventure-Ready New Subaru Forester SUV in Madison, WI

There's no shortage of options in the crowded compact SUV segment of today's automotive market, but few contenders are as capable or well-rounded as the new Subaru Forester available in our selection of new Subaru models for sale. The Forester offers a robust skillset and a comprehensive list of standard and available features designed to help you conquer your drive, and it's available right here in Madison, WI. With a ruggedly handsome exterior, a surprisingly refined interior, an adventurous attitude complete with the skills to back it up, and plenty of advanced safety and tech features, the new Forester is an attractive option for commuters and adventurers alike.

Confident and Capable Driving Performance

  • Across the board for all trim levels, the new Subaru Forester comes equipped with the brand's proven and legendary Symmetrical All-Wheel Drive (AWD) System for optimized traction and tremendous wheel-grip, even when facing extremely harsh road conditions and hazardous weather in the greater Sun Prairie area.
  • Under the hood, the all-new Forester SUV comes with an updated and more powerful SUBARU BOXER® engine that utilizes an intelligent horizontally-oriented flat-four design layout and also provides over 180 horsepower for passing others along the highways.
  • Thanks to Subaru's Lineartronic® CVT (Continuous Variable Transmission) System combined with fuel-saving Auto Stop-Start technology, the 2020 Forester earns an excellent EPA-estimated rating of up to 26/33 city/highway miles per gallon, which will help you save in Waunakee at the gas pumps.
  • The latest Subaru Forester offers an impressive 8.7 inches of ground clearance as well as the brand's upgraded X-MODE® system with Hill Descent Control. A brand-new dual-function X-MODE® with settings for snow, mud, and dirt is also available.
  • Our customers who opt for the Forester Sport trim will enjoy the Sport-specific tuning for SI-DRIVE (Subaru Intelligent Drive), which is a clever new feature that allows you to actively manage how your powertrain performs for a more thrilling and engaging drive behind the wheel.
  • The 2020 Forester Premium trim comes standard with an All-Weather Package that features heated front seats for added comfort on chilly days.

Subaru Forester Madison, WI

Advanced Safety Features Come Standard on the New Subaru Forester

  • Subaru's award-winning EyeSight® Driver Assist Technology and suite of safety features are included as standard equipment with the latest Forester for no extra cost.
  • The dual-camera EyeSight® suite of safety features includes a stellar array of safety technologies including Pre-Collision Braking, Pre-Collision Throttle Management, and more.
  • The 2020 EyeSight® system now offers Adaptive Cruise Control with Lane Center, which helps to take some of the stress out of your drive by assisting with braking, steering, and throttle control. This system takes effect in both everyday traffic and on long road trips to help you maintain peace of mind wherever you go.
  • Lane Departure Prevention is another new EyeSight® feature for 2020 that can help you steer back into your lane and stay on track.
  • You can equip your new Forester with the new Subaru DriverFocus™ Distraction Mitigation System. Just as the name implies, this innovative technology can help reduce distracted and drowsy driving for experienced and new drivers alike.
  • Standard equipment also generously includes the likes of a cutting-edge Rear-Vision Camera System for the new Forester, which certainly makes backing up out of a tight parking garage in Watertown an absolute breeze.
  • Using high-tech radars and external sensors, the Subaru Forester SUV offers an available Blind-Spot Detection System as well as a Rear Cross-Traffic Alert System, and both of these act as another pair of vigilant eyes watching the roads for you to help keep you safe and sound.
  • With the likes of available LED Steering Responsive Headlights and High Beam Assist on your side, it's easy for you to see at night with your Forester, and also easier for you to be seen by fellow drivers on the road.
  • The Forester is built using the Subaru Global Platform and an extremely high-strength steel body structure, which results in remarkable reliability and enhanced crash safety.

Plenty of Tech for Your Daily Adventures

  • SUBARU STARLINK® Multimedia comes standard on the base 2020 Forester, offering easy access to a variety of infotainment features on the go.
  • Apple CarPlay and Android Auto are also standard, allowing you to take advantage of your favorite smartphone apps and features like calling, messaging, music, podcasts, and more with voice commands and a recognizable touchscreen interface.

Subaru Forester vs. Competitors

The new Subaru Forester in our selection of new Subaru models has plenty of rivals in the compact crossover segment. Still, we're confident that the Forester is the best pick for drivers in the Madison, WI area. The Forester is capable, well-rounded, versatile, and functional, making it a solid choice for drivers on the hunt for an adventuring companion. It also offers a robust roster of tech and safety features, so you'll find plenty to love about this top-notch Subaru SUV.

So, how does the Forester hold up against its rivals? Feel free to dive into our overview to get a closer look at how the Subaru Forester compares to the competition!

Performance and Handling

The Subaru Forester comes with a 2.5L engine that yields up to 182 horsepower and 176 pound-feet of torque. That's plenty of the power you need to maneuver around town, and the easygoing ride quality that the Forester offers enables a comfortable driving experience. As far as acceleration goes, the Forester can go from zero to 60 miles per hour in 8.3 seconds, which outperforms the Nissan Rogue and puts the Forester in step with the Toyota RAV4 and Ford Escape.

Interior Space and Cargo Room

Interior room is one of the Subaru Forester's trump cards. The base Forester offers up to 111.9 cubic feet of passenger volume, which crushes competitors like the Toyota RAV4, Nissan Rogue, and Mazda CX-5. If you're looking for a capable crossover that has plenty of room for your passengers to stretch out and stay comfortable during your journeys around the Waunakee area, the Forester sets the bar.

So, what about those moments when you need to prioritize cargo? The Forester offers a cavernous cargo hold, split-folding rear seats, and a liftgate that opens wide to help you pack up for your various outings. With the rear seats folded down, the Forester offers up to 76.1 cubic feet of space, outshining competitors like the Jeep Cherokee and Chevy Equinox by a wide margin.

Capability and Towing

All Subaru Forester models come with standard all-wheel drive, which gives it an edge over rivals that only offer it as an upgrade. The Forester also comes with an impressive 8.7 inches of ground clearance, which offers it a greater ability to soar over obstacles and rough terrain than rivals like the Ford Escape, which are a bit closer to the ground.

Additionally, the Forester can tow up to 1,500 pounds if you need some extra muscle to help you carry extra gear and big toys to your next adventure in the Sun Prairie area. That's more towing power than the Nissan Rogue and in line with models like the Honda CR-V and base Toyota RAV4.

Technology

The new Subaru Forester comes standard with Subaru STARLINK, which is one of the sharpest infotainment systems that you can find in this class. Apple CarPlay and Android Auto are also included, allowing you to enjoy easy control over your favorite apps and features with voice commands or a tap of your finger on the 6.5-inch touchscreen. You can upgrade to a larger 8-inch screen for even better access. Systems on rivals like the Nissan Rogue and Toyota RAV4 are a bit more difficult to use due to less user-friendly button layouts and comparatively sluggish response times.

Safety

The Forester comes with a variety of standard safety features. Subaru EyeSight Driver Assist Technology comes with every model, bundling features like pre-collision braking and lane departure warning. Automatic emergency braking is also standard, but some rivals like the Jeep Cherokee require upgrades to get it. Thus, the Forester is especially well-equipped for safer journeys around the Watertown, WI area.

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