The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Don Miller Subaru East dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Fete de Marquette, Paddle and Portage, Winterfest
Tour de Cure

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Don Miller Subaru East

Subaru and Don Miller Subaru East believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Don Miller Subaru East Delivers Hope!  –  Karen R

On Wednesday, July 17 the Don Miller Subaru East and the Leukemia & Lymphoma Society delivered 80 blankets to UW – Madison Carbone Cancer Center. This was the fourth year that Don Miller East has made this generous gift through the Subaru Loves to Care program. Each blanket will be delivered to a patient with a care card – these cards were collected at the dealership throughout the month of June. Don Miller Subaru East also celebrated making a transformational gift to The Leukemia & Lymphoma Society by selected The 2018 Light the Night Walk as a Subaru Hometown charity. LLS is truly grateful for their partnership.

Don Miller Subaru East Brings Love and Warmth  –  Katie K

During the month of June, The Leukemia & Lymphoma Society had the opportunity to partner with Don Miller Subaru East for the Subaru Loves to Care program; a program dedicated to improving the world and the lives of its people. This is the first year LLS partnered with Lewis Slawny and his team as we delivered co-branded blankets and messages of hope to cancer patients at UW Health. The nurses and admin absolutely love being able to hand them out to their patients. Thank you team Subaru for bringing love, hope, and warmth to those fighting cancer. We are so grateful to be working with a team that is committed to showing love and respect to customers all while making an impact in the community. You are truly making a difference locally and globally! Thanks, Don Miller Subaru East!!

Aldo Leopold Nature Center Partners with Subaru  –  Kelley V

It is thanks to Subaru of America and Don Miller Subaru of Madison, Wisconsin (both East and West dealerships) that we can address what we believe are the two greatest challenges in today’s world: the health of our children and the health of the planet, as the two are inextricably connected. This has been a particularly exciting year for ALNC as we have been steadily working to fulfil our strategic planning initiative: Create Equitable Access for ALL Children Ages 2 through 14. Here are a few ways the Subaru Share the Love Event, through both Don Miller Subaru West and East dealerships, are fulfilling our goals to combat inequality and preserve and protect the environment: -Grew the Wonder Bugs on the Road preschool program from four to 11 off-site locations—community centers where very young children and their parents/caregiver can benefit from multigenerational learning experiences in the natural world -Increased the number of Summer Camp scholarships awarded -Launched Family Access Membership -Continued to grow the free bus transportation subsidies program for qualifying schools -Launched the free monthly Bird & Hiking programs -Offered free Family Events—Fall Fest, Candlelit Snowshoe Hike and Maple Syrup Fest -Continued to offer our popular school Field Trips at a nominal rate -Expanded our partnership with Badger Rock Middle School to better serve this Charter school’s 78% economically-challenged population. The results we expect to achieve are to foster a lifelong commitment to being innovative, involved and responsible stewards of the land, well equipped with creative problem-solving skills, scientific and social literacy, ethical awareness and an understanding of the symbiotic relationship between humans and the environment. As a result, environmentally literate citizens will address the needs of our changing and challenging world. Established in 1994, the Aldo Leopold Nature Center (ALNC) is a non-profit organization providing year-round environmental educational programming. Our mission is to engage and educate current and future generations, empowering them to respect, protect, and enjoy the natural world. Guided by Aldo Leopold’s land ethic, our vision is that: Engaged, educated, and empowered people take action to protect the natural world and create healthy and sustainable communities. ALNC offers interactive and innovative school field trips, after school programs, summer camps, seasonal family programs, scout, home and pre-school programs (both on and off-site), special events, teacher workshops, and interactive science-based exhibits. In 2017, children and their families visited ALNC a total of 63,720 times.

Subaru and NWF Loves the Earth  –  Kathryn S

Thank you for the incredible donation, we love our new garden and the kids are so excited to come back in the fall to see how much it has grown!

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