The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Don Miller Subaru East dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Love Promise Stories from Don Miller Subaru East
Subaru and Don Miller Subaru East believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Love Promise Moment: Spreading Comfort and Hope at UW Carbone - Daniella M
Each summer, Subaru reminds us that even the smallest acts of kindness can make a lasting impact, and this year’s Love Promise moment was no exception. Through our ongoing partnership with Don Miller Subaru and UW Carbone Cancer Center, The Leukemia & Lymphoma Society had the opportunity to deliver comfort kits, cozy blankets, and handwritten messages of hope to patients undergoing treatment for blood cancer. These gifts serve as small but powerful reminders: you are not alone. I had the honor of joining this year’s delivery as LLS’s Campaign Development Manager for Light The Night in Madison. Standing alongside our community partners to share these items on behalf of those we serve was a deeply meaningful moment; a reminder of how compassion and collaboration can turn a simple gesture into something lasting. We’re so grateful to Don Miller Subaru for their continued commitment to the LLS mission and to UW Carbone for the exceptional care they provide to patients and families every day. It’s a privilege to work alongside both organizations in the fight against blood cancer. If you or someone you know is facing a blood cancer diagnosis, LLS offers free resources and personalized support through our Information Resource Center. Call 1-800-955-4572 or visit lls.org/IRC to connect with an oncology social worker or nurse. Together, we are lighting the path forward, with compassion, community, and care.
Don Miller Subaru East Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Madison, this is a harsh reality. Helping others strengthens communities, which is why Don Miller Subaru East is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Don Miller Subaru East have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, Don Miller Subaru East donated 408 coats to Boys & Girls Club of Dane County - McKenzie Family Club. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Operation Warm - Lori M
Last month, we had the pleasure of welcoming the amazing team from Don Miller Subaru East to our organization. Through Subaru’s "Loves to Help" initiative, in collaboration with Operation Warm, Don Miller Subaru East generously provided brand-new coats for local children in need. These coats aren't just about staying warm; they represent care, support, and a sense of belonging for the youth in our community. We are excited to distribute these cozy new coats at a future event, where we know they will bring joy and comfort to many kids and their families. We’d like to extend our heartfelt thanks to the dedicated employees from Don Miller Subaru East who took the time to join us during this special effort. Your commitment to making a positive impact shines brightly, and we are incredibly grateful for your support.
Thanks from a 2nd Grade Classroom! - Brianne U
I teach 2nd Grade at Sandburg Elementary, and we are so grateful for the donation that Don Miller Subaru East provided! In my classroom, I have students who need constant movement in order to stimulate their minds. With the funds that were provided to our class, we were able to purchase several wobble stools which help to regulate these amazing students! We were also super excited to find water bottle holders that clipped to desk legs! This has prevented so much water damage to Chromebooks and worksheets! The kids also think that they are super cool. :) Thank you for the continued support of our students and staff! Without donors like you, our students would need get many of the materials that they need to succeed!
Don Miller Subaru Lights The Night for Blood Cancer Patients! - Kim S
Extending a huge, heartfelt thank you to Don Miller Subaru for their incredible partnership with The Leukemia & Lymphoma Society as the Mission Chariot Sponsor at Madison's Light The Night event on October 10th. What an incredible night! By coming together to support this important event, Don Miller Subaru has made a significant impact on the fight against blood cancers. Their generous contribution helps fund critical research and provide essential resources for blood cancer patients, which is truly invaluable. Their dedication to helping those in need goes beyond just a financial commitment—it's a true reflection of their leadership in the community. Their involvement in the Madison Light The Night event is a testament to their commitment to making the world a better place and supporting those in the community who need it most. Thank you, Don Miller Subaru, for bringing light to the darkness of cancer for patients in our community. We are incredibly grateful for your support.
Don Miller Subaru East Adopts a Highway! - Kevin G
On October 24th a group of volunteers from Don Miller Subaru East and Subaru of America, ventured out to clean up a mile long segment of Highway 51, which runs through the village of Mcfarland. This was Don Miller Subaru East's second highway cleanup day since committing to the Adopt-A-Highway program, this summer. Volunteers donned hi-vis vests, and scoured the shoulders of the highway, picking up litter and other debris along the way. These clean-up events help reduce the negative environmental impacts litter has on the local ecosystems, increase road safety, and keep our thoroughfares beautiful. Thank you Don Miller Subaru East and Subaru of America for your commitment to the environment and our communities.
Don Miller Subaru East Supports the Community! - Colleen M
Don Miller Subaru East has generously continued their sponsorship of the annual Chip-In Fore the Community benefit golf outing. This fun golf outing helps support Willma's Fund of the OutReach LGBTQ+ Community Center. Willma's Fund provides emergency assistance to LGBTQ+ adults in Dane County who are experiencing housing insecurity or homelessness. Last year Willma's Fund paid 56 months of rent to help folks with their housing or to stay housed. Over 200 nights of shelter were provided with short-term hotel stays and 142 adults received emergency assistance with utilities, gas cards or bus passes. Willma's Fund is entirely supported by individual and corporate donations and the support of Don Miller Subaru East is instrumental in helping this program thrive. We thank Don Miller Subaru East and all the golfers for their generous support and involvement!
Subaru Share the Love Campaign - Kim L
The Leukemia & Lymphoma Society (LLS) Upper Plains Region wants to thank the Don Miller and his team at Subaru for their generous partnership this past winter 2023! Through Subaru’s Share the Love campaign, the Don Miller Subaru East and West teams raised over $100,000 for LLS, as the Hometown Charity, to deliver on its critical mission of curing blood cancers and supporting patients in the community. “We are so grateful to Miller and his team for this generous contribution to The Leukemia & Lymphoma Society,” said Region Executive Director, Kortney Hamm. With support from dedicated partners like Subaru, LLS is able to drive forward our mission to improve the quality of lives of patients and families affected by a blood cancer diagnosis by funding research, offering free support and resources and advocating for policies that provide access to better and more affordable cancer care.” The Upper Plains Region team is proud of all the support provided by the folks at Subaru and grateful for the community generosity as well. Thank you for helping us make an impact in the fight against blood cancer.
Don Miller Subaru East Donates to Sunshine Place - Charlotte K
Thank you Don Miller Subaru East! The winter jackets and shoes were a big hit and we have been able find homes for all the brand new shoes and jackets. We had one woman who had moved here from Gamba by herself. She had finally saved enough money to bring her daughter and her grandchildren to the United States. She was so excited to be able to provide them a warm jacket and shoes to her family especially since they were arriving in Feb. Sunshine Place is so appreciative of all the work Don Miller Subaru East has done to help support us to keep kids warm over the winter. We could not do this work without a partner like Subaru. We look forward to working with you in the future!
Don Miller Subaru East Continues to Support Blood Cancer Patients - Brenda K
On Thursday June 20th, the Don Miller Subaru East staff loaded their beautiful Subaru cars and headed to UW Health Carbone Cancer Center to show support for cancer patients and their caregivers. In this ninth year of the Subaru Loves to Care partnership with The Leukemia & Lymphoma Society (LLS) throughout the nation, the attendees’ message to blood cancer patients that they are not alone in their cancer journey was abundantly clear. The goal of Subaru’s Loves to Care program is to spread hope, love and warmth to cancer patients in local communities across the country through donations of warm blankets, messages of hope cards, and patient care kits. Don Miller Subaru chose to support the patients of UW Health Carbone Cancer Center with this donation once again this year in addition to making a $10,000 donation to the LLS Patient Urgent Needs Program, which provides financial assistance to families. Kim Schuetz attended the delivery too, representing not only LLS, but also blood cancer families. Kim’s 16-year-old son, Austin, who was also in attendance, is an almost 11-year survivor of Acute Lymphoblastic Leukemia. When he kept relapsing and other treatments weren’t working, Austin was enrolled as the 21st pediatric patient to receive CAR-T immunotherapy, a treatment funded by LLS. They know firsthand the challenges of a cancer diagnosis and are some of Wisconsin’s most committed LLS volunteers! Kim is a dedicated LLS Board of Directors member and Dare to Dream Ambassador. Blood cancer patients and their families are encouraged to reach out to The Leukemia & Lymphoma Society’s Information Resource Center to get connected to the plethora of resources LLS provides for patients and their families. These Information Specialists assist patients through blood cancer treatment, financial and social challenges, and give accurate up-to-date disease treatment and support information. Our Information Specialists are highly trained oncology social workers and nurses located in the United States. Call our compassionate specialists at 1-800-955-4572 or www.lls.org/IRC for support.
