The 2023 Subaru Love Promise Customer and Community Commitment Award
We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Don Miller Subaru East dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Fete de Marquette, Paddle and Portage, Winterfest
Tour de Cure
Love Promise Stories from Don Miller Subaru East
Subaru and Don Miller Subaru East believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Don Miller Subaru East helps Dane County Parks - Lindsay R
On Wednesday, September 14th volunteers from Don Miller Subaru East and Subaru of America participated in a Native Seed Collection at Yahara Heights County Park. The seeds collected are used, all over Dane County, to help enhance lands for pollinators, wildlife and help diversify new prairie land restorations with Dane County parks. Over 3,000 pounds of native seed will be collected this year alone, that will be used to help continue to restore over 17,000 acres of land. Without seed collection efforts, this level of restoration would not be financially possible. Thank you Don Miller Subaru East and Subaru of America for your time and dedication to Dane County Parks!
Recovery Foundation - Shawn G
The Recovery Foundation is very grateful for the support that we received from Don Miller and Subaru through their Share The Love campaign. The Recovery Foundation, Inc supports recovery from substance abuse and mental health disorders through financial assistance, public outreach and support for peer mentorship in Dane County. Some individuals want to escape the grips of addiction and mental health challenges, but for a variety of different reasons and lack the means to obtain the support and treatment they need. These individuals are invested in their own recovery, but just require some assistance. They have lost jobs, aged out of their parent’s health insurance or have seemingly insurmountable insurance deductibles. It often does not require a lot of money to give an individual the small boost required. To help individuals remain engaged in a life of recovery, the Foundation also provides funds to support mentorship programs and sober activities. In real simple terms, The Recovery Foundation brings hope to struggling people who are finding their way in early recovery. “I can’t put into words how grateful I am for the Recovery Foundation. Because of the foundation, I was able to attend an intensive outpatient program for eight weeks, which otherwise my insurance would not have covered. The Recovery Foundation essentially saved my life.” - Jenny
Don Miller Subaru East volunteers collect seeds for Prairie land restoration! - Lindsay R
On Wednesday, September 14th volunteers from Don Miller Subaru East and Subaru of America participated in a Native Seed Collection at Yahara Heights County Park. The seeds collected are used, all over Dane County, to help enhance lands for pollinators, wildlife and help diversify new prairie land restorations with Dane County parks. Over 3,000 pounds of native seed will be collected this year alone, that will be used to help continue to restore over 17,000 acres of land. Without seed collection efforts, this level of restoration would not be financially possible. Thank you Don Miller Subaru East and Subaru of America for your time and dedication to Dane County Parks!
Don Miller Subaru East "Loves to Care" for Cancer Patients - Brenda K
Patients of the UW Carbone Cancer Center in Madison were the recipients of a generous gift from Don Miller Subaru East. This partnership between Don Miller Subaru East and The Leukemia and Lymphoma Society has been blessing cancer patients since 2018. Throughout the month of June, customers who visited Don Miller Subaru East were invited to share words of encouragement with cancer patients by writing a note to be shared with them. These notes along with 80 fleece blankets were delivered to Carbone Cancer Center by Subaru staff, pediatric leukemia survivor Scarlett, LLS Board of Trustees member Steve Johannsen and LLS staff member Wendy Jirsa. The Carbone Cancer Center staff graciously accepted the donation on behalf of their patients and will be sharing these blankets with their patients over the coming months. The group enjoyed the smiles of 8-year-old Scarlett who was diagnosed with B-Cell Ph+ ALL in October 2016 at only 2 years old and is now cancer-free following 3 years of a very high-risk protocol for leukemia. Scarlett’s energy and love for entertaining people is such a light in the darkness of cancer. Her mom says that Scarlett told her she was so proud to be part of this event and it is always great doing something with LLS. In 2013, LLS Board Member Steve’s wife was treated for cancer with chemotherapy at the UW Carbone Cancer Center. The nurses were wonderful and very supportive throughout her treatment. One of her favorite comforts was getting a nice warm blanket from the nurse while she was receiving an infusion. Steve says “When I had the chance to deliver blankets to Carbone to help other patients it was a privilege. I am pleased to share that Martha is cancer free and enjoying life. Volunteering to help LLS makes it possible for us to be a small part of helping other cancer patients and their families.” The Leukemia and Lymphoma Society is proud to be able to bring together great community volunteers, generous businesses, and incredible healthcare facilities to improve the quality of life of cancer patients and their families.
Willma's Fund Chip-In Fore the Community - AJ H
OutReach LGBTQ+ Community Center is grateful to Don Miller Subaru East for sponsoring the Chip-In Fore the Community golf outing supporting our program Willma’s Fund. Willma’s Fund provides emergency, short-term assistance to LGBTQ+ people in Madison and Dane County experiencing homelessness or housing insecurity. People in the LGBTQ+ community, and especially transgender people and LGBTQ+ people of color, experience homelessness and housing insecurity at disproportionately high rates. In Wisconsin alone, 26% of transgender people have experienced homelessness in their lifetime and 39% of homeless transgender people have avoided staying in shelters because of transphobia and discrimination. In 2011, Donald Haar founded the Willma’s Fund program to begin addressing the unique needs of LGBTQ+ people dealing with homelessness and housing insecurity in Dane County. The Willma’s Fund project is partially funded by drag shows that feature Donald’s drag character, Willma Flynn-Stone, and other drag performers that donate their time, energy, and money to help LGBTQ+ people facing homelessness and housing insecurity. Willma’s Fund is also supported by fundraising events such as the Chip-In Fore the Community golf outing, which has raised thousands of dollars for homeless LGBTQ+ community members over the last few years. In the more than one decade that Willma’s Fund has been providing services to the homeless or near-homeless LGBTQ+ population in Dane County, we’ve given out over $200,000 to over 400 people. The on-going support of businesses like Don Miller Subaru and other corporate donors like UW Health, MG&E, and Alliant Energy, ensures that OutReach LGBTQ+ Community Center and Willma’s Fund will be able to continue our work helping some of the most vulnerable members of the LGBTQ+ community.
Rally for Toys! - Quincy H
Since Winter of 2018, Don Miller Subaru East has partnered up with Madison area Subaru Ambassadors to make a difference in the lives of children in South Central Wisconsin. The Rally for Toys takes place every year for two weeks between Thanksgiving and Christmas, and DME serves as a collection point for new toys that are later distributed to Madison area charities and donated to the American Family Children's Hospital at UW-Madison. In 2019, we received so many donations the new Subaru Ascent was overflowing with gifts! The Rally for Toys has become a holiday tradition and the Subaru Ambassadors of Madison thank Don Miller Subaru East for the support!
Foundation for Madison's Public Schools - Laurie S
The Foundation for Madison’s Public Schools is deeply grateful to Don Miller Subaru for selecting us to be the Subaru Share the Love Hometown Charity recipient in 2020. Subaru and the Foundation are natural partners considering our shared focus on community, quality education, and service to educators. This generous program will help the Foundation bring vital supplies to students and teachers throughout the Madison Metropolitan School District. The Foundation for Madison’s Public Schools is a true hometown charity. For nearly 20 years we have supported the education of every child by raising private funds, awarding grants, developing community partnerships, and advocating for Madison’s public schools. We believe that every child deserves a high quality and equitable education. In early 2020, the Foundation launched the Teachers P.E.T.S. (Progress Equity Tools and Supplies) program to create an equitable classroom experience for all students and to relieve teachers from spending their own money on supplies. Then, with the COVID-19 pandemic, school supplies quickly became an urgent need, as thousands of students did not have the supplies required for at-home learning. Since August, thanks to funding from generous community donors, we have raised more than $220,000 to help deliver over 3,723 school supply kits to students in need of resources. Students across every one of our 50 Madison public schools have benefited. However, we are far from finished; the Madison school district estimates an additional 2,000-4,000 students will need supplies and other supports to ensure their wellbeing this school year. The support of Don Miller Subaru’s Share the Love program will help to meet these ongoing needs. To learn more or to donate to the Teachers P.E.T.S. school supply program, visit the Foundation for Madison’s Public Schools’ website: www.fmps.org. We can’t thank our community—and especially Don Miller Subaru—enough for what has already been accomplished; a heartening example of how even in the toughest of times, we can rally behind one of our community’s greatest assets: our public schools!
Don Miller Subaru East and Subaru FL4TFEST - Quincy H
Subaru FL4TFEST is the Midwest's only 100% charitable all Subaru event and showcase. Starting from humble beginnings in the parking lot of Don Miller Subaru back in 2006, this event has grown from the typical car show to a unique Subaru experience, all thanks to Don Miller Subaru East! This event features a Subaru car show, Rallycross, Autocross, Street-Drags and Overland Playground and offers it's attendees a taste of the variety and capabilities of each Subaru model, all while supporting local charities and resources. As our main sponsor and benefactor, Don Miller Subaru East has provided an immense amount of support over the years. Being 100% charitable, the event is run entirely by volunteers to raise money for the Dane County Humane Society and American Family Children's Hospital at UW-Madison. Since moving out of the parking lot in 2015 for a more expansive venue, Subaru FL4TFEST has raised over $26,000, with 2019 being our biggest year at a whopping $9,000! We will be forever thankful for the continuing support received from DME and look forward to what our future together may bring!
The Foundation for Madison's Public Schools - Laurie S
The Foundation for Madison’s Public Schools is deeply grateful to Don Miller Subaru for selecting us to be the Subaru Share the Love Hometown Charity recipient in 2020. Subaru and the Foundation are natural partners considering our shared focus on community, quality education, and service to educators. This generous program will help the Foundation bring vital supplies to students and teachers throughout the Madison Metropolitan School District. The Foundation for Madison’s Public Schools is a true hometown charity. For nearly 20 years we have supported the education of every child by raising private funds, awarding grants, developing community partnerships, and advocating for Madison’s public schools. We believe that every child deserves a high quality and equitable education. In early 2020, the Foundation launched the Teachers P.E.T.S. (Progress Equity Tools and Supplies) program to create an equitable classroom experience for all students and to relieve teachers from spending their own money on supplies. Then, with the COVID-19 pandemic, school supplies quickly became an urgent need, as thousands of students did not have the supplies required for at-home learning. Since August, thanks to funding from generous community donors, we have raised more than $220,000 to help deliver over 3,723 school supply kits to students in need of resources. Students across every one of our 50 Madison public schools have benefited. However, we are far from finished; the Madison school district estimates an additional 2,000-4,000 students will need supplies and other supports to ensure their wellbeing this school year. The support of Don Miller Subaru’s Share the Love program will help to meet these ongoing needs. To learn more or to donate to the Teachers P.E.T.S. school supply program, visit the Foundation for Madison’s Public Schools’ website: www.fmps.org. We can’t thank our community—and especially Don Miller Subaru—enough for what has already been accomplished; a heartening example of how even in the toughest of times, we can rally behind one of our community’s greatest assets: our public schools!
Subaru Shares the Love with JDRF - Lottie B
On behalf of JDRF, I want to thank Don Miller Subaru for giving us the opportunity to be the Hometown Charity for the 2019 - 2020 Subaru Share the Love Event. Through this generous charitable gift, JDRF will provide local and national funding for diabetes research, as well as support for children and families challenged by Type One diabetes. Type One Diabetes, formerly known as Juvenile Diabetes, is an autoimmune disease that affects children, teens, and adults. The pancreas of someone with T1D produces little or no insulin. Insulin is a hormone needed to allow sugar, (glucose) to enter cells to produce energy and maintain health. T1D patients are dependent on artificially injected insulin and must constantly manage the disease to prevent life threatening complications. The money raised during the Share the Love event supports important research throughout the world and locally at the University of Wisconsin Medical Center, in Madison, WI. In the last 50 years, research dollars have brought many life-saving advances, including artificial insulin and many improvements to the management of the disease. Dollars raised are also used to provide education materials, outreach, and support to families in the Dane County area and surrounding communities. Recently, more online information and access to JDRF Toolkits and other resources have been vital to help type one patients and their families, especially, during COVID-19. Thank you again Don Miller Subaru for all of your support! For more information, please visit, www.jdrf.org/wisconsin
