What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Don Miller Subaru East dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Fete de Marquette, Paddle and Portage, Winterfest
Tour de Cure
 Subaru Love Promise Heart

Love Promise Stories from Don Miller Subaru East

Subaru and Don Miller Subaru East believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Don Miller Employees Shining Examples to All!  –  Susan H

Thanks could not be enough for all that Don Miller Subaru has done for the American Diabetes Association and those living with diabetes. The Don Miller - East team has worked with us on our Tour de Cure and Step Out Walk events for many years by sponsoring our event and their own employee teams! When we think of shining examples in our midst, Don Miller Subaru comes to light because they truly care about those they serve in our community. They support our children and families living with diabetes by being there to cheer them on and walk and bike along side them. When a Don Miller employee, like Lewis, Carl or Dave, engage with our mission, magic happens. Their participation encourages us all to dig a little deeper and "be like Don Miller"...they show up not only on event day to cheer their team and others on, but, they are there during our planning stages, our set up, our tear down and our celebrations of accomplishment for our Champions. They show their support by being there, right beside us, right beside those who are walking, running and biking--setting the example that your health and community are important. It is not every day, or any company that shows this commitment to home, health and family. And, the Don Miller Team and teammates are some of our most outstanding Champions! The support Don Miller gives not only helps our events but also helps our children go to camp, where they get to be kids, and as some say, "feel normal" around other kids just like them. It helps to support our education, our advocacy and our research. Don Miller and Team's support helps us to reach out to families when they need it most--at diagnosis and beyond. Our retreat for newly diagnosed children gives each family the cornerstone that will build their community of support for a lifetime. When they need us, where they need us, how they need us...we can fulfill our mission, because of Don Miller Subaru. We like to say we are Connected For Life, and we are forever grateful to have been connected to Don Miller for so long, and so proud to have accomplished so much together. Until there is a Cure, we will continue to work together to help people thrive with diabetes.Thank you so much, for all that you do and the example you set. You are incredible stewards in our communities!

Don Miller Subaru East Delivers Hope!  –  Karen R

On Wednesday, July 17 the Don Miller Subaru East and the Leukemia & Lymphoma Society delivered 80 blankets to UW – Madison Carbone Cancer Center. This was the fourth year that Don Miller East has made this generous gift through the Subaru Loves to Care program. Each blanket will be delivered to a patient with a care card – these cards were collected at the dealership throughout the month of June. Don Miller Subaru East also celebrated making a transformational gift to The Leukemia & Lymphoma Society by selected The 2018 Light the Night Walk as a Subaru Hometown charity. LLS is truly grateful for their partnership.

Don Miller Subaru East Brings Love and Warmth  –  Katie K

During the month of June, The Leukemia & Lymphoma Society had the opportunity to partner with Don Miller Subaru East for the Subaru Loves to Care program; a program dedicated to improving the world and the lives of its people. This is the first year LLS partnered with Lewis Slawny and his team as we delivered co-branded blankets and messages of hope to cancer patients at UW Health. The nurses and admin absolutely love being able to hand them out to their patients. Thank you team Subaru for bringing love, hope, and warmth to those fighting cancer. We are so grateful to be working with a team that is committed to showing love and respect to customers all while making an impact in the community. You are truly making a difference locally and globally! Thanks, Don Miller Subaru East!!

Aldo Leopold Nature Center Partners with Subaru  –  Kelley V

It is thanks to Subaru of America and Don Miller Subaru of Madison, Wisconsin (both East and West dealerships) that we can address what we believe are the two greatest challenges in today’s world: the health of our children and the health of the planet, as the two are inextricably connected. This has been a particularly exciting year for ALNC as we have been steadily working to fulfil our strategic planning initiative: Create Equitable Access for ALL Children Ages 2 through 14. Here are a few ways the Subaru Share the Love Event, through both Don Miller Subaru West and East dealerships, are fulfilling our goals to combat inequality and preserve and protect the environment: -Grew the Wonder Bugs on the Road preschool program from four to 11 off-site locations—community centers where very young children and their parents/caregiver can benefit from multigenerational learning experiences in the natural world -Increased the number of Summer Camp scholarships awarded -Launched Family Access Membership -Continued to grow the free bus transportation subsidies program for qualifying schools -Launched the free monthly Bird & Hiking programs -Offered free Family Events—Fall Fest, Candlelit Snowshoe Hike and Maple Syrup Fest -Continued to offer our popular school Field Trips at a nominal rate -Expanded our partnership with Badger Rock Middle School to better serve this Charter school’s 78% economically-challenged population. The results we expect to achieve are to foster a lifelong commitment to being innovative, involved and responsible stewards of the land, well equipped with creative problem-solving skills, scientific and social literacy, ethical awareness and an understanding of the symbiotic relationship between humans and the environment. As a result, environmentally literate citizens will address the needs of our changing and challenging world. Established in 1994, the Aldo Leopold Nature Center (ALNC) is a non-profit organization providing year-round environmental educational programming. Our mission is to engage and educate current and future generations, empowering them to respect, protect, and enjoy the natural world. Guided by Aldo Leopold’s land ethic, our vision is that: Engaged, educated, and empowered people take action to protect the natural world and create healthy and sustainable communities. ALNC offers interactive and innovative school field trips, after school programs, summer camps, seasonal family programs, scout, home and pre-school programs (both on and off-site), special events, teacher workshops, and interactive science-based exhibits. In 2017, children and their families visited ALNC a total of 63,720 times.

Subaru and NWF Loves the Earth  –  Kathryn S

Thank you for the incredible donation, we love our new garden and the kids are so excited to come back in the fall to see how much it has grown!