The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Don Miller Subaru East dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Love Promise Stories from Don Miller Subaru East
Subaru and Don Miller Subaru East believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
From the Showroom to the Classroom: Real Support for Madison's Public Schools Teachers and Scholars - Tom Q
Don Miller Subaru East continues to prove they are "More Than a Car Dealer" through their incredible dedication to Madison’s public schools. As their chosen Hometown Charity for the "Share the Love" event, their generosity directly funded our Teacher Support Network, ensuring educators across the district have the resources they need to help students thrive. But their commitment goes even deeper at Sandburg Elementary. Through their long-standing Adopt-a-School partnership, Don Miller Subaru East has provided essential classroom supplies and individual teacher stipends, allowing Sandburg staff to focus on what matters most: their students. We are so grateful for a partner who understands that investing in our public schools is the best way to invest in our community’s future.
Don Miller Subaru East a Winner on the Course! - Colleen M
On May 30th, 2025, 60 golfers participated in the 7th Annual Chip-In-Fore the Community Golf Outing. Don Miller Subaru East has generously supported this fun activity for many years, helping to raise money for Willma's Fund, a program of OUTREACH which addresses the needs of the LGBTQ+ homeless community. Willma's Fund provides rent assistance and security deposit aid and last year serviced a growing list of 91 clients. The sponsorship of Don Miller Subaru East is instrumental in making this fundraiser a huge success. We appreciate and are tremendously grateful for your continued involvement.
Driving Hope in Our Community - Daniella M
Don Miller Subaru East and Don Miller Subaru West continue to be invaluable partners to Light The Night and Blood Cancer United in Madison. Just like the vehicles they stand behind, their partnership is reliable, steady, and built with care. As our Mission Chariot Sponsors, they help create a space where survivors, caregivers, and families feel supported during one of the most meaningful nights of the year. This year, more than 1,500 participants came together at Light The Night to honor loved ones and stand united in hope. Subaru East and West helped make that possible, ensuring every family felt seen and every story had a place. Their commitment brings real heart to our work, and I am grateful for the light they continue to shine for blood cancer patients and families across Wisconsin.
Brown Paws Rescue - Becky B
We celebrated our 4th Subaru loves Pets with Don Miller Subaru East in Madison WI in October. It continues to be our most successful adoption event; our followers now look forward to it every year. We had 31 adoptions from this event. We are so lucky that we are the partner to Subaru to find our babies homes, we will continue to partner with them as long as we are around. Lewis Slawny is our contact at Subaru and we couldn't ask for a nicer guy to support us. Any additional funds from the grant we are using on training and medicals on our harder to adopt out animals. Please continue to share our mission and lets get more homeless pets homes ! Becky Brown Founder of Brown Paws Rescue.
Don Miller Subaru East has helped Sandburg Elementary - Lori L
Don Miller Subaru East has helped our school, Sandburg Elementary School, in so many ways! In the beginning of the school year, they provided supply boxes to each classroom so that our teachers and students could start the year off strong. Throughout the school year, Don Miller East has provided funds for teachers to buy what they need for their classroom. Their efforts honor, recognize, and appreciate the hard work of our teachers! Their efforts have also ensured students have what they need to be successful!
Subaru Love Promise Moment: Spreading Comfort and Hope at UW Carbone - Daniella M
Each summer, Subaru reminds us that even the smallest acts of kindness can make a lasting impact, and this year’s Love Promise moment was no exception. Through our ongoing partnership with Don Miller Subaru and UW Carbone Cancer Center, The Leukemia & Lymphoma Society had the opportunity to deliver comfort kits, cozy blankets, and handwritten messages of hope to patients undergoing treatment for blood cancer. These gifts serve as small but powerful reminders: you are not alone. I had the honor of joining this year’s delivery as LLS’s Campaign Development Manager for Light The Night in Madison. Standing alongside our community partners to share these items on behalf of those we serve was a deeply meaningful moment; a reminder of how compassion and collaboration can turn a simple gesture into something lasting. We’re so grateful to Don Miller Subaru for their continued commitment to the LLS mission and to UW Carbone for the exceptional care they provide to patients and families every day. It’s a privilege to work alongside both organizations in the fight against blood cancer. If you or someone you know is facing a blood cancer diagnosis, LLS offers free resources and personalized support through our Information Resource Center. Call 1-800-955-4572 or visit lls.org/IRC to connect with an oncology social worker or nurse. Together, we are lighting the path forward, with compassion, community, and care.
Don Miller Subaru East Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Madison, this is a harsh reality. Helping others strengthens communities, which is why Don Miller Subaru East is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Don Miller Subaru East have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, Don Miller Subaru East donated 408 coats to Boys & Girls Club of Dane County - McKenzie Family Club. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Operation Warm - Lori M
Last month, we had the pleasure of welcoming the amazing team from Don Miller Subaru East to our organization. Through Subaru’s "Loves to Help" initiative, in collaboration with Operation Warm, Don Miller Subaru East generously provided brand-new coats for local children in need. These coats aren't just about staying warm; they represent care, support, and a sense of belonging for the youth in our community. We are excited to distribute these cozy new coats at a future event, where we know they will bring joy and comfort to many kids and their families. We’d like to extend our heartfelt thanks to the dedicated employees from Don Miller Subaru East who took the time to join us during this special effort. Your commitment to making a positive impact shines brightly, and we are incredibly grateful for your support.
Thanks from a 2nd Grade Classroom! - Brianne U
I teach 2nd Grade at Sandburg Elementary, and we are so grateful for the donation that Don Miller Subaru East provided! In my classroom, I have students who need constant movement in order to stimulate their minds. With the funds that were provided to our class, we were able to purchase several wobble stools which help to regulate these amazing students! We were also super excited to find water bottle holders that clipped to desk legs! This has prevented so much water damage to Chromebooks and worksheets! The kids also think that they are super cool. :) Thank you for the continued support of our students and staff! Without donors like you, our students would need get many of the materials that they need to succeed!
Don Miller Subaru Lights The Night for Blood Cancer Patients! - Kim S
Extending a huge, heartfelt thank you to Don Miller Subaru for their incredible partnership with The Leukemia & Lymphoma Society as the Mission Chariot Sponsor at Madison's Light The Night event on October 10th. What an incredible night! By coming together to support this important event, Don Miller Subaru has made a significant impact on the fight against blood cancers. Their generous contribution helps fund critical research and provide essential resources for blood cancer patients, which is truly invaluable. Their dedication to helping those in need goes beyond just a financial commitment—it's a true reflection of their leadership in the community. Their involvement in the Madison Light The Night event is a testament to their commitment to making the world a better place and supporting those in the community who need it most. Thank you, Don Miller Subaru, for bringing light to the darkness of cancer for patients in our community. We are incredibly grateful for your support.
