New Subaru WRX in Madison, WI

New 2023 Subaru WRX: The race is on

The latest edition of the Subaru WRX sports sedan at Don Miller Subaru East taps into Subaru's history of rally racing. The 2022 model was re-designed so the 2023 version didn't need major renovation. But this fifth generation of the WRX adds new Subaru-quality body cladding to help protect it against chips and nicks. Performance has been enhanced and there's an available new suspension system.

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Performance in the new Subaru WRX

The 2023 Subaru WRX has a flat-four engine that gives Madison, WI buyers an exceptionally capable 271 horsepower. The powertrain has a low center of gravity to make the steering more responsive. Subaru has retained the same race-inspired handling while giving the new WRX a more refined approach when it comes to road surfaces that are less than ideal.

As you would expect, the new WRX comes with Subaru's patented Symmetrical All-Wheel Drive (SAWD). That ground-breaking piece of automotive technology is indispensable when it comes to going off-road. In addition, it gives the WRX sports sedan a remarkable tenacity in gripping the road as you power your way around corners on the open road. Last but hardly least, Subaru's unique SAWD is a major help in Wisconsin's wet or slippery weather.

The Interior of the new Subaru WRX

The cabin of the Subaru WRX benefits from a modernization that includes a host of new features. To give this sports sedan an even more macho kind of racing vibe, there's a carbon-fiber-style trim and a black cloth interior with red accents. Seats are heavily bolstered and the flat-bottom steering wheel puts you in a race-car mentality any time you drive. Wide-opening doors make the new WRX surprisingly easy to get in and out of.

Technology in the new Subaru WRX

In the middle of the dash is an available 11.6-inch vertical touchscreen in a portrait-style format. Graphics are crisp and response times are gratifyingly swift. The unusually large size of the screen and the high-contrast display make it easier to see your destination and the directions to get there. Voice controls make you feel more in command and there's a premium Harman Kardon stereo available with 11 speakers to entertain you on the road.

Storage in the new Subaru WRX

In the trunk you'd be getting 12.5 cubic feet of space. To create additional storage space the WRX allows you to fold down the rear seats to make room for longer objects. Smaller items can be stored in on-board compartments that provide a nice fit for things like your smartphone and smaller water bottles. If you want to install children's seats in the back row, the task is made easier by those wide-opening doors the WRX gives you.

Safety features in the new Subaru WRX

Subaru is known for its commitment to protecting you and your family with advanced safety features. For 2023, Subaru equips the new WRX with its latest, most updated driver assistance and collision avoidance technology. Safety features are most available in 2023 WRX trims with Subaru's Continuously Variable Transmission.

Race over to Don Miller Subaru East and test drive the new Subaru WRX

Contact us at our Madison, WI dealership to check on the availability of the new Subaru WRX or ask us about custom-ordering the latest Subaru WRX with the features you want most. Make note that the WRX STI model is discontinued for now but other exciting Subaru trims are available. We look forward to working with you to put you behind the wheel of the new, race-inspired 2023 Subaru WRX at Don Miller Subaru East in Madison, WI.

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  1. Don Miller Subaru East

    5401 High Crossing Boulevard
    Madison, WI 53718

    • Sales: 608-258-3636
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  • Contact our Sales Department at: 608-258-3636
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