You know that Subaru makes some of the most dependable vehicles and has been doing so for many years. But, do you know about the Subaru WRX and the history of Subaru motorsports? If you didn't, it’s understandable, but it's important to understand the motorsport roots of the Subaru WRX.

30 years ago, the Subaru Tecnica International (STI) was established, creating what would be a championship-winning motorsports subsidiary of the Subaru Corporation. STI oversees not only developing competition-ready vehicles but the technology behind high-performance Subaru vehicles and parts.

Subaru makes some of the finest vehicles on the road. However, while the current models are great, Subaru knows that the key to success is innovation. The Subaru Forester is a great model, but it can always be better, and the 2019 Subaru Forester looks to be the best yet.

When you're out on the road, there's a good chance that you'll see a Subaru Outback. Subaru has sold quite a few of them over the years; in fact, they just sold their 2,000,000th in the United States. The years have been good to Subaru. With ten consecutive years of sales growth, they reached this milestone in a third of the time it took to sell the first million Outback models.

Just ask any proud Subie owner from a natural paradise like Vermont, New Hampshire, Maine, Massachusetts, Washington, or Oregon. He or she will undoubtedly tell you the same thing that American auto enthusiast magazine Road and Track did: Subaru isn't only a practical choice for eco-conscious lovers of the great outdoors. It's the choice. And the reason is simple: it's a "safe, fuel-efficient, and family-friendly vehicle with all-weather capability." So, where does all the Subaru love come from? A storied tradition, and that of our Japanese automaker tells it best.

In short, the...

There's no one type of lifestyle that the new 2018 Subaru Crosstrek is built for. Instead, it's designed to accommodate everyone and enable them to discover more behind the wheel. Whether you're looking for something that's family friendly, off road ready, athletic or stylish and refined, the new 2018 Subaru Crosstrek is all of the above and ready to take you on your next adventure around Madison and far beyond!

The 2019 Subaru Forester is set to be unveiled later this month at the 2018 New York Auto Show, and although the only information that we know for sure is from a teaser image of the taillight of the upcoming 2019 Forester, we also have some theories about what you can expect based on what we know about the upcoming 2019 Ascent and from the recent Viziv concept vehicle. The Forester has, for a long time, been one of the most popular Subaru models on the road, and with so much technology and innovation happening each year at Subaru, you…

Here in Madison and all over Wisconsin, it's important to drive a vehicle that you can put your complete trust in to get you where you need to and do what you need to do, and there's no other vehicle quite as trustworthy and versatile as the new 2018 Subaru Outback. For years now, drivers continue to choose the Subaru Outback as their go-to vehicle because of its rugged yet refined capability that's just as at home off the road as it is on it. 

While pricing, fuel efficiency and the affordability of added features and higher trim levels are important to consider when figuring out the best fit for your next vehicle, there's another metric we here at our Madison, WI Subaru dealership recommend you use. The Kelley Blue Book "5-Year Cost to Own" award recognizes affordability over a 5-year period, which may be more important than the final price tag and your monthly payments. Press play to see the 2018 award winner named by KBB, the new 2018 Subaru Crosstrek, then visit us in Madison today.

The new Subaru lineup offers Madison drivers plenty of options, but there's a noticeable absence of hybrid and EV models. That could be changing, as Subaru announced it will add a plug-in hybrid model to the lineup sometime soon. Most likely it will be a plug-in hybrid version of the Crosstrek or Forester, so that's something to consider if you're planning ahead. If your adventures through ...

This week's #FurryFanPhotoFriday comes from Bri Stewart. Zeke and his Crosstrek are ready to adventure this weekend, are you? pic.twitter.com/s0gI7bEWF3

— Subaru (@subaru_usa) February 16, 2018

There's a new three-row crossover coming to Madison. Of course we're talking about the upcoming 2019 Subaru Ascent, which brings back the three-row SUV to our lineup. For years, Subaru enthusiasts were left with five-passenger SUVs, all great in their own right, but now it's adding the Ascent, a massive and luxurious vehicle, giving Madison families more ...

Why #DogLovers love @Subaru_USA https://t.co/3YLpoHLkVE #SubaruLovesPets #TheBarkleys @PetSafetyCenter @SEGuideDogs https://t.co/Ah5QpOQMZd pic.twitter.com/V6Ha6T8tCf

— 3BL Media (@3BLMedia) February 1, 2018