Tell your unique Subaru story with the Subaru Badge of Ownership!

The Crosstrek boasts an ample array of awards, including the prestigious Safety Pick Plus Award from the Insurance Institute for Highway Safety!

Thanks to standard all-wheel drive on all Subaru SUV models, drivers can look forward to standard versatility across all Subaru models and trims. Whether you're looking for a vehicle to take on the snow-laden roads to Tyrol Basin or you're after a reliable family hauler for the Sun Prairie area, drivers can look to the Subaru vehicle lineup with confidence

On August 10th, this year's Subaru FL4TFEST launched and raised $9,000 for local charities! We're honored to have been a part of this spectacular event, and we're beyond grateful to everyone who joined in the festivities. If you missed out on this year's event or you're unfamiliar with what Subaru FL4TFEST is, here's a quick breakdown of what the event is for and a recap of what went down!

Here at Don Miller Subaru East in Madison, WI, we're proud to be involved in the Subaru Loves Pets program. Our furry friends bring untold joy to our lives, so we're always ready to jump on any opportunity to return the unconditional love that our pets give us. We're determined to help all animals -- including the ones in shelters -- stay safe, happy, and healthy. The ASPCA reports that approximately 6.5 million companion animals enter shelters each year, and they need some extra Subaru love to help ensure a happy ending.

Winter isn't supposed to officially hit until December, but the weather never seems to get the memo. Fortunately, we offer plenty of exciting new Subaru vehicles here at Don Miller Subaru East that are perfect for winter driving. The new Subaru Ascent is especially popular thanks to its host of family-friendly amenities, safety features, and other highlights, so we recommend checking it out if you're in the market for a family vehicle that can hold its own against rough winter weather in Madison, WI.

The New 2020 Subaru WRX

The Subaru WRX underwent a few changes for this year, bringing you more standard features and more to love. One of the most notable changes for this year is that if you opt for the Sport Lineartronic continuously variable transmission with your WRX, you'll get the new EyeSight® Driver Assist Technology included standard. Additional goodies for this year include the option to add performance Brembo brakes on all four wheels and Recaro sport seats with eight-way power adjustments.

If you are looking for a spacious and capable midsize SUV, look no further than the new 2020 Subaru Outback. The Outback has been enhanced with an all-new redesigned interior and exterior. The new Outback is more capable than ever before, and it is a great vehicle for cruising around Madison, WI or for taking on the trails.

Subaru is known for its ability to build reliable vehicles, and it has certainly done so in the 2020 Legacy. This model has been redesigned to offer even more in terms of comfort, style, and technology. Much of that technology is integrated into the comprehensive safety system, so you can feel confident driving this car.

Buyers looking for an SUV often look for a vehicle that can handle an adventure. Perhaps you need an adventurous vehicle for a camping trip, a bit of off-road driving, or a weekend getaway in Madison, WI. Here at Don Miller Subaru East, we believe that the new Forester meets your needs.

The Forester was designed for handling the back roads. It comes equipped with Subaru’s iconic BOXER engine. This 5-cylinder power plant was specifically designed with a lower center of gravity than most engines. A lower center of gravity means the weight distribution is more balanced and handling…