New Subaru Vehicle Inventory

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Discover Exceptional Quality in a New Subaru Model from Don Miller Subaru East

Are you searching for a new vehicle in the Waunakee or Sun Prairie area? If you're looking to make a serious upgrade over your current model but are unsure of which of the many dealerships to visit, please consider dropping by our Subaru dealership in Madison, WI. Our committed team of sales professionals is here to provide their expertise throughout the entirety of your search so you'll have no issues when it comes time to getting behind the wheel of the model of your dreams. Our staff here at Don Miller Subaru East take great pride in providing their insider knowledge and expertise to drivers across the state of Wisconsin!

Explore These Stellar New Subaru Sedans, Hatchbacks, and SUVs

Having trouble sorting through the many features that each of our great new models offers? We're committed to making sure you discover the particular vehicle that's directly suited for what your lifestyle demands. For instance, if you're the head of a young family that makes frequent trips around town to the soccer and football fields, elementary school, grocery store, and gym, you might want to consider taking a test drive in the Subaru Outback, Forester, Impreza, Legacy, or family-friendly Ascent. Chock full of all the latest tech and equipped with a hefty range of advanced driver-assist aids and safety features, these models are perfect for traveling around town and running errands. Perhaps you're searching for a model that's a touch smaller in terms of cargo and people-hauling capabilities, but still offers the classic versatility and commanding ride that Subaru models are renowned for. Also be sure to check out our New Vehicle Specials!

New Subaru Models Offer Convenience and All-Weather Confidence

Watertown, WI area drivers that own or lease Subaru models are adventurers at heart. If you're the type of individual that enjoys sending spur-of-the-moment adventures off the beaten path, you'll love the convenience and confidence that's delivered via the Subaru brand's Symmetrical All-Wheel-Drive system. Engineered to provide excellent amounts of torque on slick, steep, and slippery road surfaces, this drive train is armed to most new Subaru models. What's more, is our catalog of Subaru vehicles boasts next-generation infotainment technology and entertainment features along with a wide range of diverse accessories so you'll be able to transport your adventuring gear while jamming out to your favorite tunes.

Affordable Pricing and Convenient Manufacturer Certified Maintenance: Let Us Do the Heavy Lifting

While we understand that many of our faithful customers enjoy picking out their new model, we also recognize that a large majority of the drivers that visit us aren't entirely confident when it comes to financing-related paperwork. There's no need to stress! Our Subaru lease and financing experts at Don Miller Subaru East will work tirelessly to discover a payment plan that's ideal for your predetermined budgetary restrictions and current income. We'll work with you no matter your credit history and score.

After signing on that dotted line and driving away in the model that's sparked your eye, you'll always have the option of visiting us once more down the road when your Subaru sedan, hatchback, or SUV necessitates some care and attention. Our onsite service center specializes in oil changes, tire rotations, fluid refills, engine diagnostics and repairs, and much more. Simply peruse our helpful service center tab in the above menu to learn a bit more about our manufacturer certified service department.

Subaru Has Earned Nine IIHS TOP SAFETY PICK Awards for 2021

Fans of Subaru vehicles are sure to love the announcement that Subaru has won nine IIHS TOP SAFETY PICK awards for their 2021 model year lineup near Madison, WI. The awards come after many popular Subaru vehicles pass the IIHS's rigorous tests, meaning Subaru has tied for the most 2021 IIHS safety awards earned by an individual brand. That is impressive stuff, and only proving once again that drivers who want safe vehicles should always choose Subaru.

Which Cars Won?

There are two awards given out by the IIHS around Waunakee. The first is the 2021 TOP SAFETY PICK, which has been awarded to the Subaru Crosstrek, Subaru Impreza sedan, Subaru Impreza five-door, and the Subaru WRX. Each of these models won with EyeSight® and specific headlights that helped them to pass crash testing.

The next award is the 2021 TOP SAFETY PICK + award, a stricter version of the TOP SAFETY PICK. The models that won this award are the Subaru Crosstrek hybrid, the Subaru Forester, the Subaru Legacy, the Subaru Outback, and the Subaru Ascent.

How Vehicles Win the 2021 TOP SAFETY PICK and TOP SAFETY PICK + Award

Vehicles are rated for their safety to earn these awards near Sun Prairie & Watertown, WI. This is done through a series of crash testing, crash prevention, and headlight evaluations. If vehicles earn Superior or Good ratings across the board, they can win a TOP SAFETY PICK award. To earn the TOP SAFETY PICK + award, vehicles are more strictly evaluated.

What This Means for Subaru Drivers

This announcement is a huge confidence booster to anyone who chooses to drive a Subaru vehicle. Whether you are a new parent or someone simply concerned with their well-being on the road, you can now keep your peace of mind with nine 2021 IIHS TOP SAFETY PICK award backings.

Contact us to set up a test drive or feel free to pay us a visit in person as soon as you can.

Schedule A Test Drive

  1. Don Miller Subaru East

    5401 High Crossing Boulevard
    Madison, WI 53718

    • Sales: 608-258-3600
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Get in Touch

  • Contact our Sales Department at: 608-258-3600
  • Monday9:00AM - 8:00PM
  • Tuesday9:00AM - 8:00PM
  • Wednesday9:00AM - 8:00PM
  • Thursday9:00AM - 8:00PM
  • Friday9:00AM - 6:00PM
  • Saturday9:00AM - 5:00PM
  • SundayClosed