Why is now the best time to buy a new Subaru? Everyone seems to be asking that question, as the brand boasts its best February sales in the company's history. Subaru is known for superior safety, reliability, and practicality, and the brand is constantly innovating and enhancing these sought-after characteristics.


February marked the 36th consecutive month of over 40,000 vehicles sold. This follows a historical 2016, as it was the eighth consecutive year of sales records, exceeding 615,000 annual sales for the first time. The Outback, Forester, Crosstrek, WRX, and WRX STI all had strong sales and contributed to this victory.


Subaru is also winning honors left and right for its 2017 models, like the fully redesigned 2017 Impreza equipped with EyeSight® and LED Steering Responsive Headlights, which earned the IIHS Top Safety Pick+ designation for its superior safety.


Sounds like the numbers are all adding up in favor of a Subaru being your next new ride. See what all the fuss is about by visiting the Don Miller Subaru East showroom in Madison and taking your favorite new Subaru for a test drive. You can also learn more about the 2017 Impreza via the video below:


Categories: Video, New Inventory