Buy or Lease the New Subaru Impreza in Madison, WI







2026 Subaru Impreza for Sale in Madison

The 2026 Subaru Impreza is a versatile five-door hatchback that combines efficient performance, advanced technology, and impressive safety features in a stylish package. At Don Miller Subaru East in Madison, WI, our team is excited to help you discover why the 2026 Subaru Impreza continues to be a favorite among compact car enthusiasts throughout the region.

New Subaru Impreza Performance and Capability

The 2026 Subaru Impreza features standard Symmetrical All-Wheel Drive on both trims, ensuring reliable handling in any weather or road condition. The Sport trim is equipped with a responsive 2.0-liter four-cylinder engine that delivers 152 horsepower and fuel economy ratings of 27 MPG in the city, 33 MPG highway, and 29 MPG combined.

For better performance, the RS trim comes with a larger 2.5-liter four-cylinder engine producing 180 horsepower. Despite its power boost, it maintains good efficiency, with ratings of 26 MPG city, 33 MPG highway, and 29 MPG combined, while offering stronger acceleration. Both engines are paired with a Lineartronic CVT transmission featuring an eight-speed manual shift mode, paddle shifters on the steering wheel, and a lock-up torque converter for smooth, responsive acceleration.

New Subaru Impreza Technology

The 2026 Subaru Impreza features an 11.6-inch Multimedia Plus System, a high-res touchscreen for entertainment, navigation, and vehicle controls. It includes AM/FM with HD Radio, voice controls, and wireless Apple CarPlay and Android Auto with full-screen viewing. Bluetooth streaming and hands-free calling ensure safe connectivity.

The standard six-speaker audio provides clear sound, while the RS trim offers an optional Harman/Kardon system with 10 speakers and a 432-watt amplifier. Additional tech includes illuminated USB-A and USB-C ports, a 3.5mm auxiliary jack, and OTA updates.

Connected services offer SOS, roadside assistance, vehicle locator, and health reports. The MySubaru+ subscription adds remote start, climate control, remote locks, and AT&T Wi-Fi hotspot.

New Subaru Impreza Interior

The 2026 Subaru Impreza seats five comfortably with thoughtfully designed interior. The Sport trim offers cloth upholstery, front bucket seats with six-way manual adjustment, and safety features such as full-width adjustment levers, reclining backs, adjustable head restraints, and whiplash protection. RS trim upgrades to RS Cloth Upholstery, heated front seats, a leather/metal-look steering wheel, and an available 10-Way Power Driver's Seat with lumbar support. The rear seat folds 60/40 for cargo flexibility. The hatchback design provides ample cargo space, with the RS trim adding a cargo cover for privacy. Dual-zone automatic climate control and illuminated vanity mirrors on the RS enhance convenience.

New Subaru Impreza Exterior

The 2026 Subaru Impreza features a bold hatchback design that makes a strong visual impact. Its Directionally Adaptive Auto High-Beam technology offers excellent visibility at night. Front fog lamps improve lighting in challenging weather. The Sport trim comes with Body-Colored Power Side Mirrors that fold manually and include turn signals, while the RS model upgrades to Black Power Heated Side Mirrors with Heated Wiper Park for better cold-weather performance.

A subtle lip spoiler boosts aerodynamics and provides a sporty touch. Additional accessories, such as an STI Roof Spoiler and Fixed Crossbar Set, are available for extra customization and utility.

New Subaru Impreza Safety Features

The 2026 Subaru Impreza features Subaru's EyeSight Driver Assist Technology, including Advanced Adaptive Cruise Control, Lane Keep Assist with Lane Departure Warning, Lane Centering, Automatic Emergency Steering, and Collision Mitigation. Driver Monitoring Alert promotes attentive driving. The RS trim adds Blind Spot Detection, Rear Cross-Traffic Alert, and Evasion Assist, with these available as options on the Sport trim.

New Subaru Impreza Trim Level Comparison

  • The Sport trim provides a quality foundation with its 2.0-liter engine, standard Symmetrical AWD, comprehensive EyeSight safety suite, and 11.6-inch multimedia system.
  • The RS trim builds upon this with the more powerful 2.5-liter engine, heated front seats, heated exterior mirrors, Blind Spot Detection, Rear Cross-Traffic Alert, and premium interior appointments.
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Visit Don Miller Subaru East Today

Discover the 2026 Subaru Impreza at Don Miller Subaru East, here in Madison, WI and serving those in Waunakee, Sun Prairie and Watertown, WI. Our team can discuss the Impreza in greater detail and highlight your options as we can help you find finance and lease options along with the various ways you can save with Subaru specials. We're also here to ensure your Impreza stays on the road with our service center who can provide the maintenance and repairs you need. Contact us to get started today.

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  1. Don Miller Subaru East

    5401 High Crossing blvd
    Madison, WI 53718

    • Sales: 608-258-3636
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Get in Touch

  • Contact our Sales Department at: 608-258-3636
  • Monday9:00AM - 8:00PM
  • Tuesday9:00AM - 8:00PM
  • Wednesday9:00AM - 8:00PM
  • Thursday9:00AM - 8:00PM
  • Friday9:00AM - 6:00PM
  • Saturday9:00AM - 5:00PM
  • SundayClosed