There is no automotive brand with a stronger passion for its customers than Subaru. They have proven it yet again by winning the 2020 J.D. Power Best Brand Loyalty Award for the second consecutive year. Simply put, this means that among all the mass-market brands, no auto manufacturer managed to retain more repeat buyers than Subaru.
Breaking Down the Numbers
The overarching number that allowed Subaru to take home the award is 60.5. This is the percentage of buyers who purchased subsequent Subaru vehicles or renewed a Subaru lease from June 2019 through May 2020. This data was pulled from the 2020 U.S. Automotive Brand Loyalty Study.
A large part of this incredible brand loyalty? How about the fact that 97 percent of all Subaru vehicles sold in the last ten years are still on the road today.
Why Does Brand Loyalty Matter?
The amount of passion that Subaru pours into their vehicles is palpable. Each one is expertly crafted to feel unique, appealing to a diverse range of drivers while still holding to the same standards of performance, durability, and reliability across the spectrum. To see so many drivers around Waunakee, Sun Prairie, and beyond return time and time again just serves to reinforce that passion.
Experience a Subaru for Yourself
If you have yet to experience what a Subaru can do around Watertown WI, we encourage you to come and see us. At Don Miller Subaru East in Madison WI, we carry every new Subaru and available trim level for our customers to choose from. With customer-friendly financing and lease options, we're confident your next ride is on our lot and will be with you for the next decade.
