Here at Don Miller Subaru, we've always held the Subaru Brand in high regard. After all, with so many satisfied Subaru drivers around the greater Madison, Waunakee, and Sun Prairie, WI areas, it's not hard to see why so many Wisconsinites are devoted to the brand in the long run. And it's nice to see that sentiment affirmed by the fact that the Subaru Brand recently claimed top honors in the J.D. Power Brand Loyalty Awards for the third year running!

Now, J.D. Power has long been one of the most highly regarded automotive analytics firms, so winning top honors in one of its studies is no small feat. The Brand Loyalty study in particular measures drivers sentiment on performance, longevity, value, and a myriad of other factors. Happily, even against the most stringent of metrics, the Subaru Brand came away with a 61.8-percent loyalty rating, the highest among non-luxury brands.

Of course, given the immense popularity of models like the new Subaru Outback and Subaru Forester and the appeal of technologies like standard Subaru Symmetrical All-Wheel Drive and Subaru EyeSight driver assistance tech, it's not hard to see why drivers from Madison to Watertown, WI come back to the brand year after year. So, if you're looking to see firsthand what inspires so much loyalty in the new Subaru Brand, feel free to get in touch with us at Don Miller Subaru to schedule your test drive today.